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Emily Mazreku, director of marketing and communications at Breakthrough T1D, lives with type 1 diabetes and worked with Mattel to design the doll.
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Barbie’s phone app displays a snapshot of her actual blood sugar readings from one day during the design process. Barbie’s blood glucose reading is 130 milligrams of sugar per deciliter of blood, which is in the normal range. Most people with diabetes try to keep their blood sugar between 70 and 180 mg/dl.Her continuous glucose monitor has a graph that shows the highs and lows that can happen during the day. The blue polka dots are nods to the colors and symbols for diabetes awareness.
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Mazreku spent almost two years holding focus groups to get feedback about the features of the doll and to make sure it was representing the entire type 1 diabetes community.
“Mattel approached us, and they wanted this to be a part of their Fashionista line,” Mazreku said. “And we jumped on that opportunity right away.”
The line has dolls with more than 175 different looks, including a variety of skin tones, eye and hair colors. It includes a Barbie with behind-the-ear hearing aids, a blind doll who uses a cane and another with a prosthetic leg. There’s also a doll with vitiligo, a condition in which skin loses its pigment and becomes splotchy.
“We know that increasing the number of people who can see themselves in Barbie continues to resonate,” said Devin Duff, a spokesperson for Mattel, in an email to CNN.
The company said the blind Barbie and a doll with Down syndrome were among the most popular Fashionista dolls globally in 2024.
The company launched its first doll with a disability a friend for Barbie called Share-a-smile Becky, who used a wheelchair in 1997. Customers noted at the time that Becky’s wheelchair couldn’t fit through the doors of the Barbie Dream House, a situation many people with disabilities encounter in real life.
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- 25/7/23(水) 14:32 -
