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   通常モードに戻る  ┃  INDEX  ┃  ≪前へ  │  次へ≫   
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 ▼Taking stock in the new year  Sansara Bolton 20/1/13(月) 5:37

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 ■題名 : Taking stock in the new year
 ■名前 : Sansara Bolton <lilly@dsdsd43.com>
 ■日付 : 20/1/13(月) 5:37
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   Facebook Audience Insights (www.Facebook.com/business/learn/Facebook-audience-insights): Facebook's Audience Insights is a tremendous tool to really drill down into the demographic data to find out the sex, age, education, income, likes, dislikes, education level, job, and so on of your prospective audience.
Keep in mind that this tool is designed to narrow down and target specific markets for advertisers. So if you're looking to advertise on Facebook, Audience Insights allows you to specifically target the market you want to reach by specifying specific demographics. For the affiliate marketer who isn't interested in paying Facebook to advertise, Audience Insights gives you important information about the characteristics of your target market, which allows you to better customize your approach, message, and method to reach them.
Amazon (www.amazon.com): You can use Amazon to find a lot of great information about your potential audience. Go to Amazon and enter your keyword or niche. You can also enter a specific product name. The first entries that are identified as "sponsored" means those spots have been paid for and for your purposes should be discarded. Go to the first "organic" or non-sponsored result. You can see items frequently bought together, and what items customers who viewed this item also viewed.
Amazon is helping you build a more complete picture of the likes and desires of your target audience so you can tailor your message to more closely meet your audience's needs and appeal to their buying the product you're promoting.
SpyFu (https://spyfu.com): You are allowed to put in one domain at a time and get a limited view of the power of SpyFu. But for the full power of SpyFu, you have to sign up for a paid account. It costs $33 a month if paid on an annual basis or $39 a month if paid for monthly. That's for their basic plan; they also have higher-priced plans and special reports you can commission SpyFu to do. The result has specific recommendations and tells you what to do.
SpyFu is a keyword tool specifically designed for competitive analysis. It allows you to spy on and download your competitors' keywords. You can see what they pay for their advertising. It lets you see what is working for your competitors and what isn't.
Surveying Seasonal Niches
A seasonal niche doesn't necessarily mean the seasons of the year. Instead it refers to niches that have a big fluctuation in search volume occurring on a repeatable basis.

One of my mentors in affiliate marketing loved promoting holidays. He was particularly passionate about Halloween. Not only was he personally passionate about Halloween, he was also passionate about the opportunity for affiliate profit. He said a lot of affiliate marketers don't pursue the seasonal markets because there is a brief profitable period, and for the rest of the year (once the holiday is past) you're not really making any money. So where other affiliate marketers found the brief pay period to be a reason to avoid seasonal markets, he saw an opportunity -- lower competition.

Once Halloween was over, my mentor started marketing Christmas. As an added profit bonus, if you can predict what will be the hot Halloween costume or the hot Christmas toy for the upcoming holidays and tailor your marketing messages to those hot items, you can profit greatly.

Seasonal doesn't only mean holidays. It can mean any niche that has a dramatically varying but repetitive pattern of interest, demand, and purchasing. For instance, if your niche was the ski market and related items of interest to the skier, you would see a bump in interest and sales in the fall and winter. You wouldn't be seeing much interest in the summer.


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You can get the data and a graphic picture of number of searches by using the following tools:

Google Trends: This free tool is available at www.google.com/trends. Enter the search term you want and choose the time period. When you hit enter, you'll see the search fluctuation over a year. If you change the time period to a longer one -- say, the year 2004 until present -- you'll see the repetitive pattern each year.

If the long-term trend has this repetitive pattern, you can be relatively sure it will be back next year. If there is no repetitive pattern in the long-term panel, it's not really a seasonal niche.

Google Trends may just be indicting a long-term trend of a product that is fading in the public interest. Depending on what the numbers show, you may want to rethink your promotional strategy.

Market Samurai: Market Samurai (www.marketsamurai.com) shows the pattern of searches over a year. You can't vary the time period, so it isn't as useful as Google Trends in indicating whether you see a repetitive seasonal market or a product that is fading in importance.

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